Oasis Dynamic Pricing: The Live '25 Controversy and the CMA Inquiry
How dynamic pricing on the Oasis Live '25 sale caused controversy and a CMA investigation, and why Live '27 switched to fixed registration pricing.
Dynamic pricing was the biggest controversy of the Oasis reunion’s first chapter. During the Live ‘25 on-sale, tickets were sold through an open queue in which prices moved with demand, and many fans who had waited hours found that standard tickets had climbed far above their advertised face value by the time they reached the front. The backlash was immediate and loud, and it turned a triumphant sale into a story about how live-music ticketing works.
The fallout was serious enough to draw in regulators: the UK’s Competition and Markets Authority opened an investigation into how the tickets were sold and whether fans had been misled about pricing. The episode became a reference point in a wider debate about demand-based pricing across the industry, well beyond Oasis.
That is the direct backstory to how Live ‘27 was sold. The 2027 run abandoned the open queue entirely in favour of a registration-only ballot with fixed prices. Read the full mechanics on the ticket registration page, and what tickets actually cost on the ticket prices page.